I'm Reni Carlson. I lead go-to-market for Rovo, Atlassian's AI platform. In the last 18 months I've driven GTM for 75+ AI launches, led the top-line messaging for our flagship announcements, built the content and live demos for mainstage keynotes, and created a video series with 7.5M+ views.
I pitched Rovo at Work from scratch and ran it end to end: concept, storyboards, demo scripts, production, and distribution across YouTube, LinkedIn, email, and the Atlassian blog. The series has earned 7.5M+ views and was greenlit as a monthly program. Each card plays the 2-minute cut; the full episodes are one click away.
I own keynote content strategy and demos for Atlassian's AI sessions at Team, our flagship event. That means the narrative, the demo lineup, run guides, and speaker prep, plus pioneering the first-ever live AI demos in the format.
Across 75+ launches, my job is the top-line story: what we say, in what order, to whom. Two flagship announcement moments where I led the messaging and drove the GTM.
I run editorial and production for Atlassian's AI engineering blog program: the calendar, the contributors, and the workflow that turns deep infrastructure work into public thought leadership. Three pieces from the program.
I'm a product marketer who works the full go-to-market stack: launch strategy and tiering, positioning and messaging, enablement, keynotes, video, and community. The through-line is a simple belief, the fastest way to explain AI is to show it working, so my plans lead with demos and use cases instead of feature lists.
At Atlassian I lead GTM for the Rovo portfolio: launch strategy and tiering across 75+ releases, keynote content for our flagship events, the Rovo at Work video series, and the editorial program behind our AI engineering blog. I build with the products I market, including the Rovo agents my team and I use to run competitive intel and brand voice reviews.
I got my start at Atlassian in community-led marketing for Confluence. Before Atlassian, I led customer marketing at CB Insights while the company roughly doubled in size, sourcing customers and producing testimonial videos end to end.
I'm based in Seattle and open to senior product marketing roles in AI.
On set hosting the Rovo at Work roundtable.